This is part 3.
Part 2 is here.
Part 1 is here. Around the turn of the 90's,
Kylie Minogue began making
greater demands on her producers,
Stock, Aitken and Waterman.
One of her demands was to create a more
'adult' sound to go along with her newer, more adult
image. She was, understandably, miffed that the kiddies who were buying her records now were going to be completely
disowning her in another year or so, just like so many other
disposable pop stars.
She had to revise her image and sound, and
fast.
SAW did
their best - but Minogue
wasn't taking any
chances. She roped in (then)
big-name producers such as
Teddy Riley and
Stephen Bray to assist with her third album.
In normal circumstances, this all could have
sunk like a stone.
But Minogue had an
ace up her sleeve. Just prior to the release of her third album, she began a
very public and
very messy affair with probably the one person
no one expected - the then
INXS frontman,
Michael Hutchence. At the time, INXS were probably the
second biggest band on the planet.
Hutchence was a
typical lead singer who had had scores of affairs mainly with supermodels, singers and actresses and was rumoured to be into
all sorts of nocturnal activities ranging from merely
suggestive through to
bizarre.
In fact,
rumours persist to this day that suggest that his
suicide in 1997 (which was what the
coroner's finding officially said) was a peculiar
accident instead. The day of his death I was told
this:
"Apparently, he had a belt around his neck that he had closed in the doorway between the top of the door and the doorjamb. He then had a bit of a thrash and, unfortunately, slipped in a pool of his own semen and accidentally hung himself."
Anyway, the fact that this is even remotely
plausible should give you an idea about the
quirks of this bloke.
So Minogue started seeing Hutchence, and because INXS' star was at its
zenith and Minogue's was in the
ascendant, the media went
absolutely wild for it.
The media, incidentally, had a
picnic painting Hutchence as this
lecherous rockstar and Minogue as the
innocent ingenue. Hutchence was even quoted once as saying that one of his favourite hobbies was
'corrupting' the young Minogue. It is now obvious, ironically, that the roles were reversed, and it was
the ambitious Minogue who
chewed the fragile Hutchence up and
spat him out.
Needless to say, Minogue's third album was
a smash hit and her
extreme image makeover worked like a publicist's dream.
(Incidentally, the hit song,
Better the devil you know was on this album.
Nick Cave once claimed that this song had the
saddest song lyrics he knew. The fact that he meant
sad-sad and
not pathetic is testament to the brain-sapping combination of a
lengthy heroin addiction and the
pretence of a
Byron complex)
Minogue quickly threw her efforts into
milking this sudden rush of
mature respect by recording a
fourth album. It was to be her
last with SAW.
It wasn't a hit. Apart from the track
Word is out, she just
couldn't latch on to the record-buying public with this work.
Unsurprisingly,
she sacked SAW, and left PWL - her contractual obligations were over.
She was now
a free agent. And she was still a
marketable commodity. A
wonderful spot for a musician, or 'artist' as Minogue would prefer to be described, to be in.
What she
craved, however, was
cred. Not just any cred, mind you, it had to come with sales attached.
At about this time, a label called
Deconstruction Records had just struck
24 carat gold with two acts -
D:Ream and
M People.
Minogue's people knew that
this wave was breaking and also that new owners
BMG were
throwing a lot of money at the label.
She
hardly needed much more convincing to sign on the dotted line. For a
very short window, she had an opportunity to receive both a
ridiculously lucrative deal funded by a major label, but with the
cred and cachet of a minor label, which just happened to be the
hottest dance music label in the world.
Deal out of the way, she proceeded to celebrate this
new phase of her life by recording a new
eponymously titled album with new
songwriters, producers and money and also by
dumping Hutchence.
Her
first album with Deconstruction was a
moderate success. Hutchence and INXS, however,
never had the same level of success again.